I started blogging on LiveJournal back in the early 2000s.
Back when it wasn’t a strategy, it was just how people connected.
And I’m still in touch with people from that era.
Which is why it’s always funny to me when people say blogging is dead.
It’s not dead. It just changed.
Now it’s not just about connection, it’s about being found.
And most blogs don’t work for one simple reason.
The structure is off.
It usually looks like this,
- Trying to say too much at once
- Burying the actual answer
- No clear headings
- Written like a stream of thought
The ones that actually work are way simpler,
- One clear topic
- Clean structure
- Built around real questions
That's why blogging is still one of the strongest tools for organic growth right now.
Because search isn’t just Google anymore. It’s AI.
And AI pulls from content that’s clear, structured, and easy to extract.
If you want to see what this looks like in practice, I broke it down here
Your Blog Posts Are Good. So Why Isn't Anyone Finding Them?
Most blog posts don’t fail because of bad writing. They fail because the content isn’t organized in a way that search engines can read or visitors can follow.
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This also ties into accessibility, which is one of the most overlooked parts of web design right now.
A lot of websites look fine on the surface but break down in ways that impact usability and who can actually engage with them.
I wrote more about that in Ethically Broken.
Your Website Might Be Excluding People
A practical breakdown of the accessibility gaps most websites miss and how they impact SEO, trust, and conversions
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